I help businesses scale with demand generation and full-funnel marketing.
With over 4 years of B2B SaaS experience, I’m a growth marketer specializing in scaling lead generation programs through data-driven strategies and full-funnel marketing efforts.
Oh hello there 👋
I’m Brooke, a B2B SaaS growth marketer who knows the grind is real, wins are hard-earned, and sometimes the best ideas come from throwing spaghetti at the wall until it sticks.
I have 4 years of experience in B2B SaaS Demand Generation. I am an expert in demand generation, performance marketing, and full-funnel strategies that drive revenue. From scaling multi-channel programs and managing multi-million-dollar paid campaigns and awareness initiatives to leading content, email, product launches, and CRO—I’ve done it all and delivered impactful results.
When I’m not optimizing funnels, you’ll find me hiking, snowboarding, playing volleyball, or hanging out with my dog, Duke.
Content
Explore a featured selection of my most recent content.
Three Digital Payments Myths: Moving Payments Online is Easier Than You Think
Are you unsure about offering your customers digital payments because it feels like a daunting leap? You’re not alone.
When it comes to collecting money, many businesses hesitate to change the status quo, clinging to familiar methods like cheques and manual processing. This is often influenced by common misunderstandings about online payments.
However, switching to digital payments is simpler, more beneficial, and far less intimidating than you might think. In this article, we’ll address...
When it comes to collecting money, many businesses hesitate to change the status quo, clinging to familiar methods like cheques and manual processing. This is often influenced by common misunderstandings about online payments.
However, switching to digital payments is simpler, more beneficial, and far less intimidating than you might think. In this article, we’ll address...
[Email Templates] How to Move Customers to Online Payments
One of the most common hesitations business owners have when it comes to moving payments from traditional methods (like cash or cheque) to online (like EFT or credit card), is about how customers will adapt.
However, moving payments online doesn’t have to be complicated. Your customers are used to making payments online in their daily lives, and business payments don’t have to be any different. With the right communications and instructions, you can ensure a smooth transition for everyone....
However, moving payments online doesn’t have to be complicated. Your customers are used to making payments online in their daily lives, and business payments don’t have to be any different. With the right communications and instructions, you can ensure a smooth transition for everyone....
Move Customers to Online Payments Step-by-Step | Free Checklist
With the right strategies, transitioning your customers to online payments becomes seamless, delivering transformative results for your cash flow, efficiency, and customer satisfaction.
With the right strategies, transitioning your customers to online payments becomes seamless, delivering transformative results for your cash flow, efficiency, and customer satisfaction.
With the right strategies, transitioning your customers to online payments becomes seamless, delivering transformative results for your cash flow, efficiency, and customer satisfaction.
OCR Invoice Processing | Simplify AR Workflows and Accelerate Cash Flow
In today’s fast-paced B2B environment, managing invoices manually isn’t just inefficient—it’s outdated. Companies relying on traditional ERP systems or manual workflows are falling behind, stuck with hours of data entry, delayed payments, and endless reconciliation tasks. Modern challenges require modern solutions.
At Notch, we are excited to introduce a new solution that transforms invoice management: OCR Invoice Processing.
Notch’s OCR Invoice Processing simplifies how larger businesses...
At Notch, we are excited to introduce a new solution that transforms invoice management: OCR Invoice Processing.
Notch’s OCR Invoice Processing simplifies how larger businesses...
Reduce Costs with Surcharge Payment Processing | Notch
Reducing costs and improving cash flow can be make or break for businesses. Companies need to find new ways to reduce frequent business expenses. One often-overlooked solution? Surcharge payment processing—a solution that enables businesses to offset credit card transaction fees by passing them directly to customers.
With Notch’s online surcharge capabilities, businesses can reduce transaction costs while maintaining a seamless and flexible payment experience for their customers. When combine...
With Notch’s online surcharge capabilities, businesses can reduce transaction costs while maintaining a seamless and flexible payment experience for their customers. When combine...
How to Get Paid Faster by Your Customers: On-Demand Webinar | Notch
Provide customers an online portal to pay and manage their payment info.
Provide customers an online portal to pay and manage their payment info.
Provide customers an online portal to pay and manage their payment info.
How to Get Paid Faster by Your Customers | Free Downloadable Guide
With the right tools in place, you can enhance operational efficiency, provide a seamless and secure payment experience for customers, and ultimately create a more predictable and sustainable financial future.
With the right tools in place, you can enhance operational efficiency, provide a seamless and secure payment experience for customers, and ultimately create a more predictable and sustainable financial future.
With the right tools in place, you can enhance operational efficiency, provide a seamless and secure payment experience for customers, and ultimately create a more predictable and sustainable financial future.
How to Get Paid 3x Faster: Insights From $400M in Invoice Data
In today’s economy, getting paid quickly isn’t just a convenience – it’s essential for maintaining healthy cash flow, reducing business risk, and driving business growth.
However, many businesses struggle with late payments, drawn-out payment cycles, and the high costs of manual accounts receivable (AR) processes. From manual, repetitive cash application to error-prone reconciliation, these challenges put strain on finance and accounting teams and have a negative impact on important metrics,...
However, many businesses struggle with late payments, drawn-out payment cycles, and the high costs of manual accounts receivable (AR) processes. From manual, repetitive cash application to error-prone reconciliation, these challenges put strain on finance and accounting teams and have a negative impact on important metrics,...
Blood Brothers Brewing - Case Study | Notch
Blood Brothers Brewing, a craft microbrewery located in Toronto owned by founders Dustin and Brayden Jones, has been serving unique beers since 2015. Not only do they make delicious brews, but the brewery also features a lively tap room and restaurant. They have gained recognition from locals and craft beer enthusiasts for their creative brewing techniques and commitment to exceptional customer service.
When it comes to selling their beers to licensees, accounts receivable processes for their...
When it comes to selling their beers to licensees, accounts receivable processes for their...
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